In 2024, DC and Marvel Comics Staked Claim To a New Era With Help From Two Alternate Universes
In 2024,Marvelradically reinvented itsUltimatecontinuity, while rivalDC Comicsintroduced its own version, theAbsoluteUniverse. As an employee at a comic shop,I’m impressed by the success that both publishers have had this year with theUltimateline of comics, and the launch of theAbsolutebrand, respectively. What has been especially exciting for me, as a comic book fan – and a comic retailer – is how effectively both of these new continuities have targeted new comic book readers, hopefully converting many of them to life-long enthusiasts....