Ananimated moviethat was a $600 million hit in theaters and then found success again on streaming, has risen back up the Netflix global chart at the moment it looked like it was about to fall from the Top 10. This combined success is a divergence from a modern trend, as in recent years, animation has had a complicated relationship with the box office and with streaming. The theatrical success of animated releases, even from major companies such as Pixar and Walt Disney Animation Studios, has become increasingly difficult to predict.
For instance,Disney’sEncantolikely failed to turn a profit in theaters, grossing $261.3 million against a roughly $150 million budget, but its Disney+ release made it a smash, sending the song “We Don’t Talk About Bruno” to the top of the charts. Meanwhile, other titles have debuted with low to middling opening weekends but proved to be sleeper hits, including 2023’sElementalandMigrationas well as the2024 animated movieThe Wild Robot, which is a favorite for the Best Animated Feature Oscar. However, that theatrical tumult was not the case for this modern Netflix animated hit.
Sing Is Having A Resurgence On The Netflix Chart
Singhas climbed back up the Netflix global chart. The 2016 Illumination movie follows anthropomorphic animals who participate in a singing competition staged by koala Buster Moon (Matthew McConaughey) in a desperate bid to save his theater. It was a smash hit,grossing $634 million against its $75 million budgetand spawning a franchise that includes a 2021 sequel, theupcomingSing 3, a collection of short films, and a theme park attraction. It was also well-reviewed, earning a 71% score on Rotten Tomatoes.
Netflixhas now calculated their global Top 10 list of the most-watched English language movies for the week of October 21 through October 27.Singhas risen back up to No. 4in its fifth consecutive and 14th nonconsecutive week on the chart. In those five weeks, it reappeared at No. 8 before rising to No. 3 then falling to No. 6, seemingly ready to fall off again. However, the release of the Halloween short filmSing: Thrilleron October 16 saw the original movie rise back up to No. 5 and now No. 4.
Singhas recently returned to Netflix after being removed from the platform in 2019.
This week, theSingstreaming releasesaw 5.9 million Netflix viewers accumulated 10.7 million viewing hours for the movie.This is an interruption of the typical arcup and then down that movies experience on the chart. To compare, the 2024 animated hitThe Garfield Moviespent three weeks on the Netflix global chart in September, first appearing at No. 7 as it rose to No. 4 before dipping to No. 5 and then falling from the Top 10 chart entirely the following week.
What This Netflix Performance Means For Sing
The Illumination Franchise Is Unstoppable
Between glowingSingreviews, theatrical success, and two separate instances of Netflix success, theanimated moviethrives wherever it is placed in the marketplace. This likely means thatthe third movie has a bright futurein spite of the fact thatSing 2saw some diminishing returns, grossing $408.4 million against an $85 million budget. However, it was released in the pandemic-depressed period of late 2021, so it is entirely possible that the new installment could balloon at the box office in the wake of this sustained Netflix success of the original movie, spurred on by the Halloween short.
