Building on the excitement generated by their initial collaboration,Dragon Ball Daimaand McDonald’s Hong Kong have expanded their promotion this week witha new set of limited-edition collectibles. If the original popular response is any indication, this latest release is poised to further amplify interest in the newest installment of the iconicDragon Ballsaga.
Earlier this month,Dragon Ball Daima, the new anime series by Toei Animation, unveiled an exclusive collaboration with McDonald’s Hong Kong to launch a limited-timeDragon Ball Daima-themed menu. The menu features an all-new Japanese-style Katsu chicken burger, fried chicken teriyaki, fries seasoned with savory okonomiyaki flavors, a crispy snack made from Japan’s famous purple sweet potatoes, and a refreshing white grape yogurt soda.
Dragon Ball Daima Gives McDonald’s New Choices For Its Daily Menu
Nothing Better For Fans Of Dragon Ball And McDonald’s Than a Collaboration
The new menu, presented in exclusiveDragon Ball Daimapackaging, was evidently a hit, as the promotion recently expanded to offer additional perks for fans. Starting August 18, 2025,Dragon Ballenthusiasts who order through the McDonald’s app — including items from the newDragon Ball Daimamenu — can collectone of four exclusiveDragon Ballcollector cards. As reported on Dragon Ball Z subreddit byBerserk07, the available cards feature Goku, Vegeta, Piccolo, and a special combo card with Goku and newcomer Glorio.
Like the initial promotion, Phase 2 is currently only available in Hong Kong.
While theDragon Ball DAIMA–McDonald’s collaborationis a treat for fans in Hong Kong—one of the largest hubs of Dragon Ball fandom outside Japan—fans in other regions can only experience the excitement vicariously. This raises the question: do the creators of theDaimaanime series have similar plans for collaborations in the United States, Canada, or Europe? Given the anime’s immense popularity and McDonald’s widespread global presence, a similar promotion would likely generate equal, if not greater, enthusiasm worldwide. Expanding the partnership could tap into the show’s global fanbase, creating a unique marketing opportunity.
This Is Not The First Time Dragon Ball Found Success in A Promotional Campaign
Dragon Ball Is The Original King Of Collabs
The 2024Dragon Ball Daima-McDonald’s promotion in Hong Kong bears a striking resemblance to a2000Dragon Ball Z-Burger King collaborationin the United States. Launched shortly after the series' English-language debut, this campaign offered fans collectible figures and matching cards featuring iconic characters like Goku, Vegeta, and Piccolo. A follow-up promotion in 2002 built on this success, featuring a giveaway with exclusive characters, including Super Saiyan Goku. The parallels between these campaigns suggest a winning formula for engaging fans.
Over the past two decades,Dragon Ballhas maintained immense popularity. The recent launch of theDaimaanime series and renewed attention following Akira Toriyama’s passing have reignited interest in the franchise. This surge in enthusiasm creates an ideal opportunity for theDragon Balluniverse to reconnect with existing fans and captivate new ones. The successful Hong Kong promotion serves as a prime example, demonstrating the franchise’s potential for innovative engagement. By leveraging this momentum,Dragon Ballcan strengthen its global presence and appeal to diverse audiences.
Dragon Ball DAIMA
Dragon Ball Daima sees Goku and his allies inexplicably shrunk into miniature forms, prompting a journey to the Demon Realm. This animated adventure, part of the Dragon Ball franchise, explores their mission to solve the mystery and restore their original statures. Released in October 2024.
