The CEO of Rockstar Games' parent company gave insight in an interview on why there isn’t a concrete release date forGrand Theft Auto 6yet. With the game still lingering on an uncertain 2025 release window, players are eager to know when this beloved follow-up to the esteemedGrand Theft Auto 5is set to finally come out. As only one trailer has been shared so far, fans of the series are unsure of what to expect from the game, especially as we appear to draw closer to its release.
Speaking toBloombergin a video interview (viaRockstarINTEL), Take-Two CEO Strauss Zelnick explained the reasoning behind the lack of a release date announcement forGTA 6, stating, “We think you need to create enormous anticipation on the one hand.” Zelnick added that “it takes a long time to develop these big, robust experiences,” saying that Rockstar Games “seeks perfection in what they do and perfection is a pretty high bar.” Essentially,Take-Two and Rockstar want to continue generating hype forGTA 6while trying to meet big expectationsfor what is undoubtedly going to be a huge release.
GTA 6 Is Still On Track For 2025 Release
Take-Two Interactive Is Firm On Its Release Window
Despite the lack of a solid release date, Take-Two Interactive doubled down earlier this year in an investor call thatGTA 6is still on track for a fall 2025 launch.There’s currently no reason to believe thatGTA 6won’t meet this projection from Take-Two, but there is still very little information for fans to work with.
10 Bold Predictions For GTA 6 We Hope Will Come True
Grand Theft Auto 6 has been in development for a while, so the boldest claims may not be far from what is coming when the game releases.
Since the announcement of the game in 2022,only one trailer forGTA 6has come out. In the Bloomberg interview, Zelnick described the company’s strategy of “[providing]marketing materials relatively close to the release window” to create excitement and balance it with “unmet anticipation.“The drip feed ofGTA 6information is very intentional, and it’s likely that the desperation from fans for more information is by design.
Is This The Right Move From Take-Two?
Questions Arise From This Cautious Release Strategy
Take-Two’s choice to leave the release date forGTA 6open-ended isn’t perfect, creating a number of potential issues. While they’re correct that fan anticipation is high,prospective players are also growing impatient and frustrated,which is indirectly leading to moresupposed leaks and rumors aboutGTA 6. These snippets of information hamper the tight-lipped campaign that Take-Two is hoping for and take away the limelight from the people who deserve it.
That’s not to say there aren’t valid reasons for waiting, especially asother publishers are reportedly reluctant to set release datesfor their titles due to potential competition withGTA 6.After the release ofBaldur’s Gate 3arguably soured the launch ofStarfieldby delivering such a high-class experience right before Bethesda’s newest IP came out, it’s clear that companies are conscious of how other competitors could affect their game. But as we get closer to fall, Take-Two can’t take much longer to start building up toGTA 6— whenever it comes out.
