2024’s musical filmWickedachieved massive success in cinemas, making it one of the most hotly-discussed movies of the year. Following this pop culture phenomenon, the film’s sequelWicked: For Goodis expected to be one of the biggest movies premiering in 2025. The promotional materials revealing this secondWickedfilm are sure to attract plenty of viewers eager to see what becomes of Elphaba (Cynthia Erivo) and Glinda (Ariana Grande-Butera) afterWicked’s ending. Yet one major question is when the first trailer for2025’sWicked: For Goodwill be released.
Universal could surprise the world by simply dropping theWicked 2trailer online one morning.However, since it is a sequel to a popular and expensive movie,Universal would likely prefer to air the trailer during a large media event to ensure the film achieves maximum exposure. Since the Super Bowl and the Academy Awards are close at hand, there is a chance that Universal could air the trailer during one of these events, especially consideringWicked’s marketing campaign and its Oscar nominations.
Wicked 2’s First Trailer Could Debut At The Super Bowl - Just Like The First Movie’s Did
If The Past Repeats Itself, Wicked 2 Will Begin Advertising On Game Day
Universal gave the world the first look atWicked’s first trailer during Super Bowl LVIII on July 16, 2025, nine months before the film’s theatrical release. Given that the Super Bowl is one of the most-viewed television events of the year, it was the perfect time and place to marketWickedand share footage of it with audiences. As a result,Universal could repeat its marketing strategy just a year later by airing a trailer forWicked: For Goodduring Super Bowl LIXon August 14, 2025.
8 Ways Wicked 2 Will Be Different From The First Movie
Wicked: Part Two’s story means that it will be a very different movie from its predecessor in terms of tone, characterizations, and structure.
Wicked Now Has The Luxury Of Waiting Longer To Start Its Advertising
Wicked Has Already Built Up A Lot Of Hype For The Sequel
AfterWicked’s incredible turnout at the box office, Universal has built up a considerable fanbase for its new film franchise. On top of that,Wickedhas received numerous awards and nominations since its release, building more prestige and establishing it as one of the most acclaimed musicals in modern cinema. All this positive buzz has made the hype for the sequel film already significant, making it easier for Universal to marketWicked: For Good.
Which song are most you looking forward to hearing from Wicked: For Good?
Wicked: For Good will have some of the original musical’s most forgettable songs, but there are a few that long-time fans of the musical will be thrilled to see on the big screen. Personally, I’m excited to see the second half of the film’s titular song, For Good, as stars Ariana Grande and Cynthia Erivo have been most excited about it during their press tour.
SinceWickedjust came out andWicked: For Goodis set to premiere only a year later, it doesn’t seem like the excitement for the latter will die down anytime soon. On top of that,Wicked’s nominations at the 2025 Academy Awardsensure that people will still be talking about the movie, at least until the awards ceremony on March 2. As a result, Universal doesn’t need to start advertisingWicked: For Goodso early or to the largest audience possible.
If Not At The Super Bowl, Wicked 2’s Trailer Should Debut At The 2025 Oscars
Wicked 2’s Trailer Would Create Quite A Buzz At Such A Huge Media Event
Wickedis among the most profitable blockbusters that will be at the 2025 Oscars, competing for a total of 10 Academy Awards, including Best Picture. Stars Cynthia Erivo and Ariana Grande are also nominated for Best Actress and Best Supporting Actress, respectively.Fans ofWickedand its stars will undoubtedly have their eyes on the Oscars when they’re televised, making it the perfect venue to share a glimpse ofWicked: For Good.
“The Entire Crew Was In Tears”: Cynthia Erivo Teases Original Song She Co-Wrote In Wicked: For Good
Cynthia Erivo reveals that she co-wrote one of the original songs in Wicked: For Good and hints at what to expect from the emotional new music.
While there is a chance thatWickedwon’t win the biggest awards at the Oscars, releasing the trailer then would still take advantage of the focus placed on the film during the ceremony. Since 2008, the Academy Awards have allowed studios to promote one of their films during the Oscars telecast. However,MovieWebreported that studios can’t air ads for then-nominated films and any prequels or sequels to such films. Whether this rule will still apply at this year’s Oscars remains to be seen.
The originalWickedfilm ensured that plenty of fans would return to theaters for the sequel, but a trailer so soon after the original’s premiere will keep the secondWickedmovie fresh on people’s minds until its release in 2025.
Overall, the way Universal marketedWickedin 2024 and the acclaim that the film has received suggests that the studio will reveal footage ofWicked: For Goodvery soon. No matter when it’s released, the trailer for this movie will surely break the internet and build even more hype among fans. The originalWickedfilm ensured that plenty of viewers would return to theaters for the sequel, but a trailer so soon after the original’s premiere will keep the secondWickedmovie fresh on people’s minds until its release in 2025.
Wicked: For Good
Cast
Wicked: For Good concludes the two-part film adaptation of the acclaimed Broadway musical.
Wicked
Wicked adapts the Broadway musical into a two-part film, following the unlikely friendship between Elphaba, born with green skin, and Glinda, a popular aristocrat, in the Land of Oz. As they navigate their contrasting paths, they evolve into Glinda the Good and the Wicked Witch of the West.
